Product • UX • UI • Visual • Branding • Copy • HTML • CSS
Wellinformd aimed to revolutionize the health care industry by making health insurance easier to understand and access.
Health insurance has on the whole been a nightmare for most people to navigate. The Wellinformd team wanted to make it easy for people to understand, keep track of and maximize the benefits of their health insurance plans.
To start, we conducted some group interviews with insured people (I wasn't the interviewer but did sit in) in order to better understand the pains, capabilities and typical use cases of our target audience. Meanwhile, I logged into various health insurance accounts to see what people typically have to deal with. Once we better understood the problems, I wrote user stories to help guide us to the solutions.
We focused on making clear the benefits, phase (deductible, copay, fully covered), and the annual status of a plan (total costs, deductible used, and max out of pocket). To do this required some serious information design experimentation as we tried to explain complex concepts in a simple, visual and aesthetically appealing way.
We had to show data as well as educate people on how their insurance works, and we had to juggle not only multiple, changing states of the site, but a navigation that allowed people to dig into multiple plans (medical, dental, vision, combined), individuals (user, spouse, dependants), and time frames (current plan year, past years). We also had to keep the UI flexible as many insurance plans have just completely different data structures.
In addition to UX and UI, I worked on the look & feel, branding and naming of the project. It was a noble pursuit and I'm sad it hasn't seen the light of day, but this experience is just around the corner as we had quite a lot of live competition at the time.